2014 was a historic year for PC gaming, seeing major global growth in the market. The details of this study will be released later this month by the Open Gaming Alliance (OGA); but so far we know that the PC gaming market reached $26 billion dollars in 2014.
“Much of the growth is driven by pure demographics. We continue to identify a core group of consumers for whom playing on the PC is a major pastime,” said DFC analyst David Cole, whose company is preparing the report. “This is, in fact, a fairly new demographic that skews highly male and is only increasing in buying power.”
In the upcoming report, marketing research firm, DFC Intelligence will delve into hardware spending as well as the impact of eSports.
Why has PC gaming grown so much and continues to do so? “In past years much of the growth in PC games has been due to adoption of the platform in Asia. Now we are estimating a potential 86 million PC gamers outside Asia that we have targeted as market growth drivers,” continued Cole. “These are the consumers that are driving spending not just on software, but also on PC hardware, as they buy expensive equipment to play, view and record games.”
Meanwhile, OGA board member and Research Subcommittee chair, Matt Ployhar attributes the growth to the strength of the platform, itself:
“The recipe that keeps PC gaming on top is simple: the platform is accessible to all markets, and especially so with the free-to-play and freemium content; the hardware continues to evolve with gamers’ lifestyles, offering more choice and freedom; and, due to the ubiquity of PC’s globally, it’s easier to share, communicate and be more sociable with friends and family. These same factors, in part, also help explain the meteoric rise of eSports.”
OGA President, Drew Johnson will be at GDC to meet with anyone wanting to learn more. In the meantime, you can head on over to the Open Gaming Alliance Website to learn more about this non-profit organization.